Studio-Client Relationship Should Be More Like a Buddy Comedy
Let’s face it: the classic “client gives brief, studio delivers work, everyone goes home” model is about as exciting as a soggy sandwich. If you want real results and a lot more fun along the way, it’s time to treat the studio–client relationship as a partnership, not a vending machine. Here’s how to make that happen (and why you’ll love it).
- The First Date: Get to Know Each Other (Without the Awkward Small Talk)
Before you start swapping logos and campaign ideas, take a genuine interest in each other’s worlds. Ask questions. Share stories. Find out what makes your client’s business tick and let them peek behind the curtain at your creative process. This isn’t just polite; it’s the foundation of trust and the secret sauce for long-term success.
- Communication: More Is More (Seriously, Over-Communicate)
If you think you’re communicating enough, you’re probably not. Weekly updates, quick calls, emails, GIFs whatever it takes to keep everyone in the loop. When communication flows, so does creativity (and nobody gets left wondering, “Wait, what are we doing again?”). That said… make them count. An agenda won’t hurt.
- Trust: The Real MVP
Partnerships thrive on trust. That means being honest about what’s working, what’s not, and what you need from each other. It’s about admitting mistakes, sharing credit, and never, ever ghosting each other.
Example:
If a project hits a snag, don’t play the blame game. Get on a call, own up, and problem-solve together. You’ll come out stronger (and with better stories).
- Communication Channels: Not Everything Needs a Meeting
Let’s be real: not every hiccup requires a 30-minute video call. Sometimes, a quick email is all you need to clear things up. But if wires are getting crossed or you sense a misunderstanding brewing, don’t let your inner keyboard warrior take over. Just pick up the phone or jump on a quick call. It’s amazing how much faster things get sorted when you actually talk it out. Save the meetings for when you really need to brainstorm or make big decisions.
Example:
If an email thread is starting to look like a novel, suggest a quick call to clear things up. You’ll save time and your sanity.
- Celebrate the Wins (and the Fails)
When things go well, high-five each other virtually or in person. When things don’t, do a post-mortem together and figure out how to do better next time. It’s all part of the partnership journey.
Example:
Wrap up each project with a “what we loved/what we learned” session. Share the laughs, the lessons, and maybe a celebratory beverage.
- Treat Every Client Like They’re Your Only One
Whether you’re working with a startup or a global brand, every client deserves your A-game. Consistency builds trust, and trust builds referrals (and who doesn’t love a good referral?).
Example:
Send a handwritten thank you note after a big launch. It’s old-school, but it works.
Conclusion: Make It a Partnership, Not a Transaction
The best studio–client relationships aren’t about ticking boxes, they’re about building something great together. So next time you kick off a project, remember: you’re not just delivering on the ask. You’re co-pilots on a creative adventure. And that’s way more fun (and effective) for everyone involved.
Ready to swap the vending machine for a real partnership? Let’s chat, Tiny Galaxy style.